The 7 Psychology & Behavior Books Every Product Person Should Read

Jason Hreha

Behavioral Science Articles

Persuasive Technology by B.J. Fogg

Predictably Irrational by Dan Ariely

Thinking Fast & Slow by Daniel Kahneman

Making Habits, Breaking Habits by Jeremy Dean (best book on habits)

Influence by Robert Cialdini

Ogilvy on Advertising by David Ogilvy

Why don’t students like school? by Daniel Willingham

Bonus: Walden 2 by B.F. Skinner

Oh, also read and understand this article.

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.current-menu-item > a{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > .current-menu-parent > a{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > .current-menu-parent > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > .current-menu-ancestor > a{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu > li{margin-right:15px;margin-left:15px;}#nav-menu .bricks-nav-menu .brx-submenu-toggle button{margin-left:5px;}#nav-menu .bricks-nav-menu .sub-menu{background-color:var(--bricks-color-ebytiy);box-shadow:0 10px 10px 0 rgba(0,0,0,.06);}#nav-menu .bricks-nav-menu .sub-menu > li > a{color:var(--bricks-color-kvrdsw);font-size:16px;font-family:"Poppins";font-weight:500;line-height:46px;}#nav-menu .bricks-nav-menu .sub-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);font-size:16px;font-family:"Poppins";font-weight:500;line-height:46px;}#nav-menu .bricks-nav-menu .sub-menu > li:hover > a{color:var(--bricks-color-ebytiy);}#nav-menu .bricks-nav-menu .sub-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-ebytiy);}#nav-menu .bricks-nav-menu .sub-menu .menu-item:hover{background-color:var(--bricks-color-kvrdsw);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > a{background-color:var(--bricks-color-ebytiy);color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle{background-color:var(--bricks-color-ebytiy);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > a{background-color:var(--bricks-color-ebytiy);color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle{background-color:var(--bricks-color-ebytiy);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu a{padding-top:0;padding-bottom:0;padding-left:28px;}#nav-menu .bricks-nav-menu .sub-menu button{padding-top:0;padding-bottom:0;padding-left:28px;}#nav-menu .bricks-nav-menu .sub-menu .brx-submenu-toggle button{padding-left:28px;}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > a:hover{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > a:hover{color:var(--bricks-color-jyehyf);}#nav-menu .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#nav-menu .menu-btn{background:#db2529;transition:.4s all ease;}#nav-menu .menu-btn:hover{background:#000;transition:.4s all ease;}#nav-menu .menu-btn a{color:#fff !important;padding:0 10px;}@media (max-width: 1100px){#nav-menu .bricks-nav-menu > li > a{font-size:14px;letter-spacing:.05em;}#nav-menu .bricks-nav-menu > li > .brx-submenu-toggle > *{font-size:14px;letter-spacing:.05em;}#nav-menu .bricks-nav-menu > li{margin-right:0;margin-left:20px;}}@media (max-width: 767px){#nav-menu{display:none;}}@media (max-width: 767px){#brxe-sljjtn{font-size:34px;}#brxe-sljjtn:hover{color:var(--bricks-color-kvrdsw);fill:var(--bricks-color-kvrdsw);}}@media (max-width: 767px){#brxe-bxbnhi{font-size:34px;display:none;color:var(--bricks-color-kvrdsw);fill:var(--bricks-color-kvrdsw);}}#brxe-lzdufn{display:none;}@media (max-width: 767px){#brxe-lzdufn{padding-right:10px;padding-left:10px;display:block;}}#brxe-dnvlwy button{font-size:18px;color:var(--bricks-color-jyehyf);font-weight:400;padding-right:0;padding-left:20px;}#brxe-dnvlwy .title{font-size:0px;color:var(--bricks-color-ebytiy);font-family:"Open Sans";}#brxe-dnvlwy .bricks-search-overlay:after{background-color:rgba(0,0,0,.8);}#brxe-dnvlwy input[type=search]{border:0;border-color:var(--bricks-color-ebytiy);}#brxe-dnvlwy form{font-size:50px;line-height:1.5em;color:var(--bricks-color-ebytiy);font-weight:500;text-align:center;font-family:"Open Sans";border-bottom:1px solid var(--bricks-color-ebytiy);border-bottom-right-radius:4px;border-bottom-left-radius:4px;padding-bottom:5px;}#brxe-dnvlwy input[type=search]::placeholder{color:rgba(255,255,255,.58);}#brxe-dnvlwy{width:100%;max-width:1140px;}#brxe-dnvlwy input[type="search"]{font-size:50px;color:#fff;}#brxe-dnvlwy .bricks-search-form{max-width:70%;}#brxe-dnvlwy .bricks-search-overlay{background-color:rgba(255,255,255,0);}#brxe-dnvlwy button.close{font-size:30px;color:#fff;top:48%;}#brxe-dnvlwy .brxe-search{width:fit-content;}@media (max-width: 767px){#brxe-dnvlwy button{padding-left:10px;width:40px;}}#brxe-voyydh{width:10%;display:grid;align-items:initial;justify-content:flex-end;}@media (max-width: 1100px){#brxe-voyydh{width:100%;max-width:60px;}}@media (max-width: 991px){#brxe-voyydh{max-width:40px;}}@media (max-width: 767px){#brxe-voyydh{max-width:40px;padding-left:0;width:100%;}}#brxe-rdznib{display:flex;align-items:center;align-self:center !important;width:66%;justify-content:flex-end;}@media (max-width: 1100px){#brxe-rdznib{width:78%;}}@media (max-width: 767px){#brxe-rdznib{width:50%;}}#brxe-tgltmb{flex-direction:row;align-self:center !important;justify-content:space-between;align-items:center;padding-right:0;padding-left:0;width:100%;height:60px;}#brxe-euyduk{background-color:var(--bricks-color-ebytiy);padding-top:12px;padding-right:40px;padding-bottom:12px;padding-left:40px;}@media (max-width: 1100px){#brxe-euyduk{padding-top:2%;padding-right:2%;padding-bottom:2%;padding-left:2%;}}@media (max-width: 767px){#brxe-euyduk{padding-right:5%;padding-left:5%;}}#brxe-irprpb .bricks-nav-menu{flex-direction:column;}#brxe-irprpb .bricks-nav-menu .sub-menu{background-color:rgba(255,0,0,0);}#brxe-irprpb .bricks-nav-menu .sub-menu > li > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu .sub-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb{font-size:28px;text-align:center;}@media (max-width: 767px){#brxe-irprpb .bricks-nav-menu > li > a{justify-content:center;font-size:28px;font-weight:500;padding-top:20px;padding-bottom:20px;}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle{justify-content:center;}#brxe-irprpb .bricks-nav-menu{gap:0px;}#brxe-irprpb .bricks-nav-menu > li{margin-right:0;margin-left:0;}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle > *{font-size:28px;font-weight:500;padding-top:20px;padding-bottom:20px;}#brxe-irprpb .bricks-nav-menu .current-menu-item > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .current-menu-item > a:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .current-menu-item > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > a:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-parent > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > a:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > .current-menu-ancestor > .brx-submenu-toggle > *:hover{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > li:hover > a{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu > li > a:hover{background-color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li > .brx-submenu-toggle:hover{background-color:var(--bricks-color-kvrdsw);}#brxe-irprpb .brx-submenu-toggle{justify-content:center;}#brxe-irprpb .bricks-nav-menu li:hover > .brx-submenu-toggle{background:#db2529;}#brxe-irprpb .bricks-nav-menu li:hover > .brx-submenu-toggle *{color:#fff;}#brxe-irprpb .bricks-nav-menu .sub-menu a{justify-content:center;padding-top:5px;padding-right:0;padding-bottom:5px;padding-left:0;}#brxe-irprpb .bricks-nav-menu .sub-menu button{justify-content:center;padding-top:5px;padding-right:0;padding-bottom:5px;padding-left:0;}#brxe-irprpb .bricks-nav-menu .sub-menu > li > a{font-size:15px;line-height:2em;}#brxe-irprpb .bricks-nav-menu .sub-menu > li > .brx-submenu-toggle > *{font-size:15px;line-height:2em;}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-item > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-item > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-ancestor > a{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu .sub-menu > .current-menu-ancestor > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-irprpb .bricks-nav-menu > li:active > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li:active > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li:focus > a{color:var(--bricks-color-kvrdsw);}#brxe-irprpb .bricks-nav-menu > li:focus > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}#brxe-irprpb{height:100vh;overflow:auto;}#brxe-irprpb .bricks-nav-menu .sub-menu > li:focus > a{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu .sub-menu > li:focus > .brx-submenu-toggle > *{color:var(--bricks-color-ebytiy);}#brxe-irprpb .bricks-nav-menu .sub-menu .menu-item:focus{background-color:var(--bricks-color-kvrdsw);}}#brxe-shupqg{width:100%;text-align:center;}#brxe-hylhol{align-items:center;}@media (max-width: 767px){#brxe-hylhol{align-items:center;justify-content:center;align-self:center !important;}}#brxe-nekipa{display:none;}@media (max-width: 767px){#brxe-nekipa{background-color:var(--bricks-color-ebytiy);position:absolute;overflow:auto;}}@media (max-width: 1100px){#brxe-fuifmq{font-size:45px;}}@media (max-width: 767px){#brxe-fuifmq{font-size:28px;}}#brxe-eootey{width:75%;padding-right:30px;padding-bottom:20px;padding-left:30px;}@media (max-width: 1100px){#brxe-eootey{padding-right:0;padding-left:0;width:100%;}}#brxe-xsrsud{margin-bottom:15px;}#brxe-xxmsyu{color:var(--bricks-color-jyehyf);}#brxe-xxmsyu:hover{color:var(--bricks-color-fhghni);}#brxe-rnkuze .line{height:20px;}#brxe-rnkuze.horizontal .line{border-top-width:20px;width:1px;border-top-color:var(--bricks-color-jyehyf);}#brxe-rnkuze.vertical .line{border-right-width:1px;border-right-color:var(--bricks-color-jyehyf);}#brxe-rnkuze .icon{color:var(--bricks-color-jyehyf);}#brxe-kalsze{color:var(--bricks-color-jyehyf);}#brxe-kalsze:hover{color:var(--bricks-color-fhghni);}#brxe-ustitl{width:100%;display:flex;font-size:13px;font-weight:600;line-height:1.5;column-gap:15px;}#brxe-nojcmc li:nth-child(1) a:hover{color:var(--bricks-color-fhghni);}#brxe-nojcmc li:nth-child(2) a:hover{color:var(--bricks-color-fhghni);}#brxe-nojcmc li:nth-child(3) a:hover{color:var(--bricks-color-fhghni);}#brxe-nojcmc li:nth-child(4) a:hover{color:var(--bricks-color-fhghni);}#brxe-nojcmc{flex-direction:row;display:flex;align-self:center;justify-content:center;align-items:center;gap:15px;}#brxe-nojcmc a{font-size:20px;width:100%;}@media (max-width: 767px){#brxe-nojcmc{gap:20px;}}#brxe-yqfdjk{width:100%;display:flex;align-items:center;justify-content:flex-end;}@media (max-width: 767px){#brxe-yqfdjk{align-self:center !important;justify-content:center;align-items:center;}}#brxe-gkwhef{width:100%;display:flex;align-self:center !important;align-items:center;padding-bottom:5px;}@media (max-width: 767px){#brxe-gkwhef{flex-direction:column;align-self:center !important;align-items:center;align-items:initial;align-items:center;justify-content:space-between;justify-content:center;display:grid;grid-template-columns:auto;width:100%;align-content:center;grid-gap:10px;}}#brxe-sxihve.horizontal .line{border-top-color:#aaa;}#brxe-sxihve.vertical .line{border-right-color:#aaa;}#brxe-sxihve .icon{color:#aaa;}#brxe-sxihve{padding-top:5px;padding-bottom:5px;}#brxe-jttgld{font-family:"Open Sans";margin-top:20px;}#brxe-jttgld h1{font-size:40px;font-weight:500;line-height:1.2;text-transform:capitalize;margin:10px 0 20px;}#brxe-jttgld h2{font-size:36px;font-weight:500;line-height:1.2;text-transform:capitalize;margin:10px 0 20px;}#brxe-jttgld h3{font-size:22px;font-weight:500;line-height:1.2;text-transform:capitalize;margin:10px 0 20px;}#brxe-jttgld li{margin-bottom:10px;}#brxe-jttgld p{margin-bottom:20px;}@media (max-width: 1100px){#brxe-jttgld h2{font-size:1.7em;}#brxe-jttgld h3{font-size:20px;}}@media (max-width: 767px){#brxe-jttgld h2{font-size:26px;}#brxe-jttgld{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}}#brxe-oahkrx{width:100%;padding-right:30px;padding-left:30px;}@media (max-width: 1100px){#brxe-oahkrx{padding-right:0;padding-left:0;}}#brxe-xarlgh{font-weight:700;font-size:28px;margin-top:-6px;margin-bottom:15px;}#brxe-zqlqcv .repeater-item [data-field-id="03c555"]{font-size:16px;font-weight:700;line-height:1.3;font-family:"Open Sans";padding-top:30px;padding-bottom:30px;border-top:.5px solid #555;}#brxe-zqlqcv .repeater-item [data-field-id="03c555"]:hover{color:var(--bricks-color-fhghni);}#brxe-zqlqcv{grid-template-columns:repeat(1,1fr);grid-auto-flow:unset;gap:0px;}#brxe-sxftzp{width:100%;padding-right:60px;padding-bottom:30px;}@media (max-width: 1100px){#brxe-sxftzp{display:none;}}#brxe-zchgkz{display:grid;align-items:initial;grid-template-columns:75% 25%;padding-right:0;padding-left:0;}@media (max-width: 1100px){#brxe-zchgkz{grid-template-columns:auto;}}#brxe-slmtlj{padding-right:0;padding-left:0;width:100%;max-width:1080px;}#brxe-lecaoo{padding-top:20px;padding-bottom:30px;}@media (max-width: 1100px){#brxe-lecaoo{padding-right:10%;padding-left:10%;}}@media (max-width: 767px){#brxe-lecaoo{padding-right:15px;padding-left:15px;}}#brxe-pjbwqy{margin-bottom:20px;font-size:20px;}@media (max-width: 767px){#brxe-pjbwqy{font-size:28px;}}.brxe-ofhlso .brxe-xjwitv.brxe-image:not(.tag){object-fit:cover;aspect-ratio:1;}.brxe-ofhlso .brxe-xjwitv.brxe-image img{object-fit:cover;aspect-ratio:1;}@media (max-width: 1100px){.brxe-ofhlso .brxe-xjwitv.brxe-image:not(.tag){aspect-ratio:1.4;}.brxe-ofhlso .brxe-xjwitv.brxe-image img{aspect-ratio:1.4;}}.brxe-ofhlso .brxe-gvqwgw.brxe-heading{margin-top:20px;margin-bottom:8px;font-size:22px;line-height:1.3;}@media (max-width: 767px){.brxe-ofhlso .brxe-gvqwgw.brxe-heading{font-size:18px;}}.brxe-ofhlso .brxe-sjdkcs.brxe-text-basic{color:var(--bricks-color-fhghni);font-size:15px;font-weight:500;line-height:1;letter-spacing:-.2px;}@media (max-width: 1100px){.brxe-ofhlso .brxe-sjdkcs.brxe-text-basic{font-size:14px;}}#brxe-szchzp{width:100%;display:grid;align-items:initial;grid-gap:10px;grid-template-columns:repeat(4,1fr);}@media (max-width: 1100px){#brxe-szchzp{grid-template-columns:1fr 1fr;}}@media (max-width: 767px){#brxe-szchzp{grid-template-columns:auto;grid-gap:50px;}}#brxe-srndoj{width:100%;max-width:952px;padding-right:0;padding-left:0;align-items:center;justify-content:center;align-self:center !important;}@media (max-width: 1100px){#brxe-srndoj{max-width:650px;padding-right:10px;padding-left:10px;}}@media (max-width: 767px){#brxe-srndoj{padding-right:0;padding-left:0;}}#brxe-gensmj{padding-top:50px;padding-right:10px;padding-bottom:120px;padding-left:10px;}#brxe-fcjhal{font-size:24px;font-weight:600;margin-bottom:20px;}#brxe-afwsbe .bricks-nav-menu > li{margin-left:0;}#brxe-afwsbe .bricks-nav-menu{flex-direction:column;gap:2px;}#brxe-afwsbe{font-size:16px;line-height:1.75em;}#brxe-afwsbe .bricks-nav-menu > li > a{color:var(--bricks-color-jyehyf);}#brxe-afwsbe .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);}#brxe-afwsbe .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#brxe-afwsbe .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}@media (max-width: 991px){#brxe-afwsbe .bricks-nav-menu{gap:5px;}}#brxe-nsxkvt{width:100%;}#brxe-npkjik{font-size:18px;line-height:1.4;box-shadow:inset 0 -8px 0 0 rgba(0,154,253,.5);width:fit-content;margin-bottom:10px;}#brxe-csgpgc .bricks-nav-menu > li{margin-left:0;}#brxe-csgpgc .bricks-nav-menu{flex-direction:column;gap:2px;}#brxe-csgpgc{font-size:14px;line-height:1.75em;font-weight:400;}#brxe-csgpgc .bricks-nav-menu > li > a{color:var(--bricks-color-jyehyf);font-family:"Poppins";}#brxe-csgpgc .bricks-nav-menu > li > .brx-submenu-toggle > *{color:var(--bricks-color-jyehyf);font-family:"Poppins";}#brxe-csgpgc .bricks-nav-menu > li:hover > a{color:var(--bricks-color-kvrdsw);}#brxe-csgpgc .bricks-nav-menu > li:hover > .brx-submenu-toggle > *{color:var(--bricks-color-kvrdsw);}@media (max-width: 991px){#brxe-csgpgc .bricks-nav-menu{gap:5px;}#brxe-csgpgc{font-size:16px;}}#brxe-csosyp{font-size:18px;line-height:1.4;box-shadow:inset 0 -8px 0 0 rgba(0,154,253,.5);width:fit-content;margin-bottom:10px;}#brxe-erenup .bricks-nav-menu > li{margin-left:0;}#brxe-erenup 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