Anti-Knowledge

anti knowledge

Anti-Knowledge is information that makes you dumber.

It’s knowledge that gives you a less accurate understanding of the world. Flat Earth Theory would be an example of Anti-Knowledge. This information reduces your ability to understand how things work and make accurate predictions.

Behavioral science is filled with Anti-Knowledge. In fact, around half of behavioral science research can be classified as Anti-Knowledge. Only between 36% and 62% of behavioral science findings can be replicated, and the effect sizes seem to only be half as large as reported.

Examples of behavioral science Anti-Knowledge

Social priming

The idea that subtle cues can powerfully influence behavior has been contested, with many studies failing to replicate original findings.

Stereotype threat

The idea that the fear of confirming negative stereotypes can undermine performance has faced mixed results in replication studies.

Power posing

The claim that adopting an expansive posture can increase confidence and hormonal levels has been challenged, with some studies failing to replicate the original effects.

Incidental anchoring

The finding that people’s judgments are influenced by irrelevant numerical anchors has proven difficult to replicate consistently.

The Bystander Effect

This famous finding suggested that the presence of others reduces the likelihood that someone will intervene in an emergency. While there is some evidence for the effect, it is much weaker and more context-dependent than initially thought.

 

 

Featured Articles

Hooked How To Form Habit Forming Products Is Wrong

Hooked: How to Build Habit Forming Products Is Wrong

Read Article →
Behavioral Science Consultancy: Why you probably shouldn’t hire one

Behavioral Science Consultancy: Why you probably shouldn’t hire one

Read Article →
​Here's Why the Loop is Stupid

​Here’s Why the Loop is Stupid

Read Article →
The death of behavioral economics

The Death Of Behavioral Economics

Read Article →