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“Jason is the behavioral change expert in Silicon Valley. He’s an amazing problem solver and entrepreneur, but before anything else he’s a scientist. He’s spent years working alongside the leading researchers and clinicians focusing on the components of behavior change and habit formation – and he’s the undisputed expert in taking these principles and applying them to building winning products and companies.”
Articles
ALL ARTICLES
Problem Validation: The Key To A Successful Product
Problem Validation might be the most important thing a product team can…
Dan Ariely Investigation by The Source – The Lies Researcher – Transcript
This document provides a translated transcript of an episode from “The Source,”…
Parrot Theory
A recurrent criticism of AI, especially of language learning models (LLMs) like…
Introspective Intelligence: Key To Behavior Change
Introspective Intelligence is the capacity to self reflect, accurately deciphering one’s strengths,…
Commitment Contracts: Their Modern Origin
Commitment Contracts have become popular in the behavior change world. One of…
Transformative Practices: The New Habits
Habits Habits are routine behaviors that are performed automatically, requiring little or…
Anti-Knowledge
Anti-Knowledge is information that makes you dumber. It’s knowledge that gives you…
Routinery Product Critique
Routinery is simple and fairly elegant. It is, in short, a trigger…
Fabulous App Product Critique: Onboarding
Fabulous is a behavior change app that does almost everything wrong. It…
Noom Product Critique: Onboarding
Noom claims to be based on psychological research, but breaks almost every…
Habit Coaching: A Necessity For High Performers
What is a Habit Coach? A Habit Coach is an expert in…
Irrational Labs: 3Bs of Behavioral Design
Dan Ariely’s applied behavioral economics firm, Irrational Labs, has become a well…
Behavioral Strategist: The Behavioral Science Role Of The Future
Behavioral Strategy is the process of ensuring that a rigorous understanding of…
Behavioral Science Advisor
Behavioral science has become a fad in the business world. While behavioral…
Cognitive Mirroring
Cognitive Mirroring is the process of representing and repeating back to someone…
Selected Projects
Persona
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Start With Who
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Psychometric – Candidate Assessment Tech
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Kite.io
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Behavior Change at World Economic Forum
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Walmart
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