A nudge is a gentle push in the right direction, often used to refer to the use of behavioral science to influence people’s decisions. Nudges are interventions that steer people toward specific behaviors without limiting their freedom of choice.Unfortunately, nudges have not been shown to be effective at changing behavior. The largest study of real-world nudges to date shows that they have a 1.4% impact on average, 1/6th of what would be expected from the academic literature.
