Articles

The Behavioral Science Blog of Jason Hreha

Latest Articles

4 Secrets to Keeping Your Employees Motivated

4 Secrets to Keeping Your Employees Motivated, According to a Duke Behavioral Economist

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We Need a New Applied Behavioral Discipline: Why Behavioral Science Isn't Powerful Enough On Its Own

We Need a New Applied Behavioral Discipline: Why Behavioral Science Isn’t Powerful Enough On Its Own

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How a San Francisco coffee shop tricks people into liking bad coffee

How a San Francisco coffee shop tricks people into liking bad coffee

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Jocks vs. Nerds

Jocks vs. Nerds

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Don't be an inch wide and a mile deep

Don’t be an inch wide and a mile deep

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A behavior-design lesson from one of the world's top YouTubers...

A behavior-design lesson from one of the world’s top YouTubers…

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Be A Creator

Be A Creator, Not A Consumer

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There Are No Shortcuts in Product Development — or in Life

There Are No Shortcuts in Product Development — or in Life

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The best reward I've seen in awhile

The best reward I’ve seen in awhile

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Hell on Earth -- brought to you via Social Proof

Hell on Earth — brought to you via Social Proof

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How To Encourage A Behavior (In Three Steps)

How To Encourage A Behavior (In Three Steps)

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Uber is playing with fire

Uber is playing with fire

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The Path to Success: Focus on the Basics

The Path to Success: Focus on the Basics

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Why you should stop buying ebooks

Why you should stop buying ebooks

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How Social Media is Polarizing Us

How Social Media is Polarizing Us

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When Google Maps turns you into a mindless zombie

When Google Maps turns you into a mindless zombie

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The Cognitive Bias That Destroys Your Ability to Correctly Predict the Future

The Cognitive Bias That Destroys Your Ability to Correctly Predict the Future

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The two tests that accurately measure your personality

The two tests that accurately measure your personality

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The Vast

The Vast, Bloody Gap Between Theory And Practice

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A second warning

A second warning

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Use This Simple Model To Figure Out How You Can Boost Your Daily Levels of Energy

Use This Simple Model To Figure Out How You Can Boost Your Daily Levels of Energy

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Clueless

Clueless, evil technology masterminds

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​Doggie treats don't work well on humans

Doggie treats don’t work well on humans

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Models to Know: Fogg Behavior Model

Models to Know: Fogg Behavior Model

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When bar bands blow minds

When bar bands blow minds

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Where have all the good books gone? (and my *new* newsletter)

Where have all the good books gone? (and my *new* newsletter)

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Why you should be boring before you're creative (when designing a product)

Why you should be boring before you’re creative (when designing a product)

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A short lesson from "The Godfather of Persuasion"

A short lesson from “The Godfather of Persuasion”

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Who's more accurate: Weather forecasters or doctors?

Who’s more accurate: Weather forecasters or doctors?

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This is why talking to strangers is scary (and why it shouldn't be)

This is why talking to strangers is scary (and why it shouldn’t be)

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One of the legends of political warfare agrees with me...

One of the legends of political warfare agrees with me…

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Two lessons from a workshop

Two lessons from a workshop

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Why a 4th century monk could have been the best marketer of all time

Why a 4th century monk could have been the best marketer of all time

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How self-esteem took over the world

How self-esteem took over the world

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The Triumph of The Most Poisonous Emotion

The Triumph of The Most Poisonous Emotion

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The tyranny of... holidays?

The tyranny of… holidays?

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Why you have to tell more stories

Why you have to tell more stories

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Why most of the research you see is biased

Why most of the research you see is biased

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How a 70 billion dollar company botched its pricing strategy

How a 70 billion dollar company botched its pricing strategy

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Be original. Copy other people.

Be original. Copy other people.

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